United States · California
OJOY Wine Co.
OJOY is a U.S. dealcoholized wine brand launched in 2023 by Marc Wendt. Its flagship Sparkling Blanc was introduced in November 2023 in cans and marketed nationally from Green Bay, Wisconsin.
Styles in directory
2 wines in the directory
All wines by OJOY Wine Co.
Sparkling White
OJOY Sparkling Blanc
Founded by CPG veteran Marc Wendt, who went through 44 iterations before landing on a blend that 'tastes like wine, smells like wine, drinks like wine.' OJOY uses 100% authentic California wine gently dealcoholized, a point of pride, as most NA wines start with mediocre base wine. 90% fewer calories than alcoholic wine. Launched 2023; featured in Wine Enthusiast and Grand View Research 2023 market report as a key innovation. Canned format. Sparkling Rosé launched 2024.
Sparkling Rosé
OJOY Sparkling Rosé
OJOY's sparkling rosé, launched for Memorial Day 2024 in 750ml format. 100% authentic California wine gently dealcoholized using cutting-edge methods. OJOY was founded on the principle that NA wine should start with genuinely good wine rather than mediocre base material. 90% fewer calories than alcoholic equivalents.