OJOY Wine Co.

Sparkling White

OJOY Sparkling Blanc

Founded by CPG veteran Marc Wendt, who went through 44 iterations before landing on a blend that 'tastes like wine, smells like wine, drinks like wine.' OJOY uses 100% authentic California wine gently dealcoholized — a point of pride, as most NA wines start with mediocre base wine. 90% fewer calories than alcoholic wine. Launched 2023; featured in Wine Enthusiast and Grand View Research 2023 market report as a key innovation. Canned format. Sparkling Rosé launched 2024.

Sparkling Rosé

OJOY Sparkling Rosé

OJOY's sparkling rosé, launched for Memorial Day 2024 in 750ml format. 100% authentic California wine gently dealcoholized using cutting-edge methods. OJOY was founded on the principle that NA wine should start with genuinely good wine rather than mediocre base material. 90% fewer calories than alcoholic equivalents.