Founded by CPG veteran Marc Wendt, who went through 44 iterations before landing on a blend that 'tastes like wine, smells like wine, drinks like wine.' OJOY uses 100% authentic California wine gently dealcoholized, a point of pride, as most NA wines start with mediocre base wine. 90% fewer calories than alcoholic wine. Launched 2023; featured in Wine Enthusiast and Grand View Research 2023 market report as a key innovation. Canned format. Sparkling Rosé launched 2024.
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