ISH

ISH

Frankrijk · Languedoc-Roussillon

ISH was founded in Copenhagen, Denmark in 2018 by Morten Lee Sørensen after a 100-day alcohol-free challenge revealed a simple yet powerful insight: people don’t want less social moments or celebration – but they are rethinking their relationship with alcohol. At the time, the world wasn’t built for that choice. If you weren’t drinking alcohol, you were often left out of the ritual, the toasts, and the experience itself. ISH was created to change that.

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